Huda Kattan, a Dubai-based American makeup artist and entrepreneur, has turned her passion for beauty into a global phenomenon. As the driving force behind Huda Beauty, she has expanded into makeup, skincare, fragrances, and reality TV, shaping trends, inspiring millions of fans worldwide, and using her influence to champion philanthropy and empower aspiring creators everywhere.
Net worth
Huda Kattan, the American entrepreneur, makeup artist, and beauty blogger, has an estimated net worth of $560 million. Her fortune stems from her successful cosmetics brand, Huda Beauty, and her expansive influence across social media platforms. On Instagram alone, she has over 50 million followers, a testament to her global reach and impact in the beauty community.
Makeup empire and media ventures
Kattan’s journey began with her beauty blog, Huda Beauty, launched in 2010 on WordPress, where she shared makeup tutorials, tips, and hacks. In 2013, she turned the blog into a full-fledged cosmetics company. Her first product line consisted of false eyelashes, created alongside her sisters Mona and Alya, and sold through Sephora. The products gained immediate attention, including endorsements from high-profile celebrities like Kim Kardashian.Huda Beauty later expanded to include:
- Makeup: Liquid lipsticks, lip liners, foundations, concealers, and eyeshadow palettes
- Skincare: Through the WISHFUL line
- Fragrances: Through the Kayali line
Beyond product creation, Kattan leveraged her social media presence and her brand’s popularity to venture into reality television. She starred in the Facebook Watch series Huda Boss, which debuted in 2018. The show offers an intimate look at her personal and professional life while managing her family-owned business. Key figures featured alongside her include her executive assistant Stacey Crossley, marketing manager Sabine Kühn, and celebrity skin expert Jamie Sherrill.
Philanthropy
Kattan and Huda Beauty have consistently supported charitable causes. Notable contributions include:
- $500,000 donation to the NAACP Legal Defense and Educational Fund in 2020
- $100,000 to the COVID-19 relief fundraiser Help India Breathe in 2021
- Donations of meals and support for the Asian-American community
Her philanthropic efforts highlight her commitment to giving back, particularly in times of crisis and for communities in need.
Early life
Huda Kattan was born on October 2, 1983, in Oklahoma City, Oklahoma, to Iraqi parents. She has three siblings: Alya, Mona, and Khalid. The family moved multiple times during her childhood, first to Cookeville, Tennessee, and later to Dartmouth, Massachusetts. Kattan attended the University of Michigan–Dearborn, where she studied finance.Her career began in Dubai in 2006, after relocating there with her father, who had secured a teaching position. She later moved to Los Angeles to pursue makeup artistry, gaining celebrity clients before returning to Dubai. In Dubai, she worked as a makeup artist for Revlon and eventually launched her beauty blog, setting the stage for the creation of her globally recognized brand.
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