NEW DELHI: The Oberoi Group Wednesday announced the launch of “Asmi by Oberoi” —wellness offering that “reflects the brand’s commitment to creating experiences.” Derived from timeless Indian wisdom and supported by contemporary practice, the group says ASMI is a “lifestyle framework designed to strengthen alignment and vitality across five pillars: movement, nutrition, bodywork, breath work, and mindfulness.” Sanskrit for “I am,” ASMI by Oberoi will be introduced across Oberoi Hotels & Resorts in India, with plans to expand internationally in 2026.The Oberoi Group CEO Vikram Oberoi said: “ASMI by Oberoi is a living philosophy. It reflects our belief that true luxury creates experiences with lasting effect on body, mind, and spirit. With ASMI, wellness becomes personal and transformative, carrying the authenticity of India while resonating with guests worldwide.”Dr Anuradha Mathad, AVP Spa, The Oberoi Group, said: “ASMI integrates the depth of Indian wisdom – Ayurveda, mindfulness, yoga, and breath work – with practices supported by science. Each element is authentic and designed to bring meaningful benefit. Guests can begin from any point in their lifestyle and move at their own pace.”“Rooted in the Indian philosophy of Pancha Kosha, which views human wellbeing across five layers of existence, ASMI by Oberoi invites guests to begin from where they are. Whether taking first steps or seeking a deeper immersion, ASMI keeps the experience non-prescriptive and personal. It frames a clear lifestyle arc: first support physiology and biochemistry through movement and healthy eating; then ensure recovery and rest; then cultivate presence through breath and mindfulness; and, over time, engage with deeper meaning in living a well life. The ASMI cuisine concept follows the same spirit with approachable tiers that encourage better choices, more often,” the group said in a statement.
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