This article is authored by Jyoti Malhotra, Managing Director, Volvo Car India.Road safety has long been a core responsibility of the automotive industry. For decades, progress was defined by tangible innovations such as seatbelts, stronger vehicle structures and airbags. These advancements fundamentally improved survival rates in accidents and saved millions of lives worldwide. They remain the foundation of vehicle safety even today.Yet the context in which mobility operates has changed significantly. Roads are more congested, traffic behaviour more complex and driver attention increasingly fragmented. In this environment, safety can no longer be limited to protection after an incident. It must focus on prevention before risk escalates. This shift is redefining how vehicles are designed and how manufacturers think about their role in society.
A More Complex Risk Environment
Driving conditions in markets such as India underline how multifaceted road safety has become. Vehicles share space with pedestrians, cyclists, two wheelers, commercial traffic and unpredictable obstacles. Rapid urbanization, rising vehicle density and varied infrastructure quality add further complexity.Encouragingly, national focus on road safety has increased through policy initiatives, improved enforcement and investments in highway infrastructure. However, infrastructure and regulation alone cannot address every risk scenario. Vehicles themselves must play a more active role in supporting safer outcomes.
This has accelerated the adoption of active safety systems. Technologies based on cameras, radars, sensors and advanced software continuously assess the vehicle’s surroundings and support the driver during critical moments. These systems are designed to assist human decision making, not replace it. Their effectiveness is often measured by what does not happen, namely the collision that is avoided.
Software at the Core of the Modern Vehicle
One of the most significant shifts in the automotive sector is the growing centrality of software. Traditionally, vehicles were defined by mechanical engineering excellence. Today, software architecture is equally decisive.Modern vehicles are increasingly developed on integrated technology platforms that allow hardware and software to function as a unified system. This enables continuous improvement through software updates that can enhance performance, refine functionality and strengthen safety features over the vehicle’s lifecycle.This represents a fundamental change in ownership and responsibility. A vehicle is no longer static from the day it is delivered. Over time, it can become more intelligent and safer. From an industry perspective, this marks a move from one time delivery to long term accountability.At Volvo Cars, this philosophy underpins our approach to software defined vehicles. Centralised computing platforms enable faster data processing, support advanced driver assistance capabilities and allow learning from real world driving conditions. Safety therefore becomes a continuous process rather than a fixed specification.
Electric Mobility and Safety by Design
India’s transition to electric mobility adds another important dimension to the safety discussion. Electric vehicles differ in behaviour due to instant torque delivery, altered weight distribution and high voltage battery systems. These characteristics require safety to be engineered into the vehicle architecture from the earliest stages.Battery protection, thermal management and crash safety are now central to design and development. Across the industry, these challenges are being addressed proactively, ensuring that sustainability goals are matched by uncompromising safety standards. This alignment is critical for building consumer confidence and supporting the long term adoption of electric mobility.
Human Centric Safety
Despite rapid advances in technology, human behaviour remains a decisive factor in road safety. Fatigue, distraction and cognitive overload are realities that technology alone cannot eliminate. Safety systems must therefore be designed with empathy.Driver monitoring, intuitive interfaces and intelligent alerts are most effective when they operate discreetly and contextually. The objective is to reduce risk without increasing complexity. This human centric approach ensures that innovation delivers real world benefit on everyday roads.
Looking Forward
The aspiration of zero road fatalities may appear ambitious, but meaningful progress has always begun with bold goals. Safety is not a milestone that can be achieved and set aside. It is an ongoing responsibility that evolves alongside technology, infrastructure and behaviour.As the industry moves from seatbelts to software and from reactive protection to intelligent prevention, the opportunity is clear. By combining advanced technology with human understanding and supportive policy frameworks, mobility can become safer, cleaner and more efficient. Ultimately, every advancement in road safety serves one purpose. To ensure that every journey ends safely.
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