Multimillionaire Bryan Johnson is known for his highly publicised anti-aging regimen, Project Blueprint. Now an online report suggests that the tech mogul is planning to shut down or sell his longevity-focused startup. As reported by the Wired, Johnson has cited philosophical conflicts and burnout as the reason for the shut down of his anti-aging wellness startup. “Honestly, I am so close to either shutting it down or selling it,” Johnson told Wired. “I don’t need the money, and it’s a pain-in-the-a** company.” Johnson created Blueprint from his personal health regimen. The company sells supplements like a Rs 4,700 ‘longevity mix’ and mushroom-based coffee alternatives. Johnson has also spent around $ 2 million a year on his anti-aging protocol Project Blueprint which recommends strict diets, biometric tracking and plasma transfusions.
Why Byran Johnson is planning to shut down or sell his anti-aging startup
In an interview with Wired, Bryan Johnson expressed that the primary challenge facing his startup is the difficulty in scaling and democratising access to the complex and personalised anti-aging protocols he has been developing. He also added that the business started to undermine his credibility in the philosophical space. “It just evolved in a way where I was trying to do people a solid. The problem is now people see the business and give me less credibility on the philosophy side,” he said. “I will not make that trade-off.”The tech enterprenure also said that his focus is shifting towards ‘Don’t Die’. It is a belief system that the tech entrepreneur launched earlier this year. The belief system was created as a blend of science, ethics and spiritually with an aim of radical life extension. Bryan Johnson now believes that the commercial nature of Blueprint acts as a distraction to him.
Is Blueprint in trouble
Earlier this year it was reported that Blueprint was missing its break-even point by $1 million a month. However, Johnson has denied any kind of financial stress. “We are break-even, and I’ve said that publicly many times. We’ve had profitable months, we’ve had loss months,” he added.
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