The Indian Street Premier League (ISPL) has invited bids for the co-ownership of Srinagar Ke Veer, the franchise owned by Bollywood superstar Akshay Kumar, presenting investors and corporates an opportunity to partner with one of India’s fastest-growing cricket properties. The bidding process will remain open until January 31.Srinagar Ke Veer has established itself as one of ISPL’s most consistent teams since the league’s inception. The franchise reached the semi-finals in Season 1 and followed it up with a runners-up finish in Season 2, reflecting strong on-field performance and a steadily expanding fan base.
Launched in 2024, ISPL has rapidly emerged as India’s pioneering tennis-ball T10 cricket league, combining grassroots participation with mass-market entertainment. The league is guided by a high-profile Core Committee comprising Sachin Tendulkar, Ashish Shelar, Minal Amol Kale and Suraj Samat, ensuring strategic oversight and professional governance.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!ISPL also boasts an impressive roster of celebrity franchise co-owners, including Amitabh Bachchan (Majhi Mumbai), Salman Khan (Delhi Superheros), Ajay Devgn (Ahmedabad Lions), Sourav Ganguly, Saif Ali Khan and Kareena Kapoor Khan (Tiigers of Kolkata), Hrithik Roshan (Bengaluru Strikers), Suriya (Chennai Singams) and Ram Charan (Falcon Risers Hyderabad). This unique blend of sport and popular culture has helped the league expand its national footprint.Speaking on the co-ownership opportunity, Suraj Samat, Core Committee Member and League Commissioner, ISPL, said the league has evolved into a scalable sports property with strong commercial and competitive fundamentals. He added that the Srinagar Ke Veer co-ownership model allows partners to actively participate in franchise value creation while contributing to the league’s broader ecosystem and long-term growth alongside Akshay Kumar.ISPL’s rapid growth is reflected in its viewership and participation metrics. Season 2 recorded a television reach of over 28 million viewers, marking a 47% increase in TV viewership, while digital platforms generated 47.4 million video views. The league also crossed 4.4 million player registrations in Season 3, with trials conducted across 101 cities nationwide.
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What would you consider to be the biggest draw for investors in the Srinagar Ke Veer franchise?
Broadcast live on the Star Sports Network and streamed digitally on JioHotstar, ISPL offers nationwide visibility to its franchises. The league’s long-term vision focuses on building a structured national competitive framework that creates a clear pathway from grassroots cricket to the national stage.ISPL Season 3 is currently underway from January 9 to February 6 at the Lalbhai Contractor Stadium in Surat, featuring an expanded eight-team competition.
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