Royal Enfield has made it easier than ever for customers to bring home the brand’s motorcycles. The company has penned a deal with Amazon India, allowing buyers to purchase Royal Enfield’s entire 350cc lineup directly through the e-commerce platform.Through this new collaboration, customers in Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune can now order models such as the Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and the Meteor 350 online. The dedicated Royal Enfield brand store on Amazon India will offer a smooth browsing and payment experience, with flexible options to complete the purchase.Once the motorcycle is booked online, the delivery and aftersales service will be handled by the customer’s preferred local Royal Enfield dealership. With this partnership, Royal Enfield’s 350cc motorcycles are now available on two major e-commerce platforms. While Amazon.in caters to five cities: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, Flipkart covers Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai, taking the total online footprint to 10 cities across India.
The company’s digital expansion follows a period of strong performance and pricing updates under the new GST 2.0 regime. Royal Enfield recently announced price cuts across its 350cc range, with the Hunter 350 now starting at Rs 1.38 lakh after a Rs 14,867 reduction. The Classic 350 sees a cut of up to Rs 19,000, while the Meteor, Bullet, and Goan Classic 350 have become cheaper by Rs 15,000–Rs 20,000.Royal Enfield also recorded its best-ever September sales this year, selling 1,24,328 motorcycles, a 43% increase compared to the same month last year.
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