Bengaluru: As AI-driven efficiency gains increasingly impact deal wins, triggering steeper rate cuts, the 25% additional tariffs imposed by US President Donald Trump pose a double whammy to India’s IT sector. Even as the sector anticipated greater trade clarity by Aug-a development expected to boost US consumer spending-the announcement of an additional 25% tariff now threatens to dampen sentiment and stall the fragile recovery in discretionary spending. Phil Fersht, CEO of US-based HfS Research, said Trump’s 25% tariff is the new IT services wrecking ball. “While services aren’t directly taxed, the new tariffs stoke inflation in the US, forcing American firms to tighten discretionary spending. As manufacturing, logistics, and retail customers reel from higher input costs, they’ll look to slash consulting and IT outsourcing contracts first, slowing deal cycles and delaying rollouts. Deal slippage will be most visible in manufacturing, logistics, and retail verticals by the Sept quarter.” Fersht believes the new levy is forcing American enterprises to slam the brakes on discretionary spending. “A tariff-fuelled downturn in the world’s largest economy typically translates into weaker tech budgets, directly crimping Indian software export growth, which depends on US buyers for over half its $190 billion in annual revenues.” In a recent report, Kotak Institutional Equities said the demand environment took a slight hit due to uncertainty over the Trump administration’s tariff regime, with considerable impact on retail, logistics, and manufacturing verticals. “The hi-tech vertical is focused on investing for the future (AI-related capex and opex) while optimising the present (cuts to discretionary spending and prioritising spends away from other bets to AI). The healthcare vertical is operating under considerable uncertainty with payers under cost pressure and Trump ratcheting pressure on big pharma with threats of tariffs and changes to the drug pricing regime,” the note said.
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